About Essence Makeup (As per their website): We’re a small team dedicated to bringing affordable, fun, and high quality products into the serious world of cosmetics. So why choose just one lipstick, eyeliner, nail polish, eye shadow, lip gloss, (you get the point!) when you can try them all? We do!
2001 Essence was started by Christina, a fearless entrepreneurial woman, who wanted to make a different cosmetics brand – a really fun brand that offers both great quality and excellent prices.2002Launched in its first country – Germany.2007 Essence becomes #1 in Germany and is sold in 50 other countries.2008 Essence finally crosses the pond and lands in New York! 2009 Our first successful test in the United States with Ulta Beauty.2010 We reach $1 million in North American sales and word begins to spread.2011 We win the first of many Allure Best in Beauty Awards.2012 We decide to go north to Canada and launch in Shoppers Drug Mart and Pharmaprix.2015New year, new stylists, new essence! 2016 We launch in select Target and Loblaws.
Company Claims: Intensive and long-lasting colour: with its innovative twist-mechanism, the long lasting eye pencil ensures an especially accurate and easy application with long-lasting results. In addition to colours like copper, berry and dark grey, it is now also available in trendy shades like gold, rosé gold and shimmering white. Nude-rosé can also be applied on the waterline to visibly open the eyes.
Shade: 15 shades – they have almost 15 shades in their website but when I placed the order I could see 9-10 shades in the website. They have very good nude/white shades to line the waterline and they are amazing.
Price: Rs. 249/- INR.
Availability: These are easily available in online stores.
My Thoughts: I use this eye pencil every single day. I can say it is quite a good product without any smudging of color. But the color payoff is not the one I was expecting. In the photo you may feel it as very dark but when applied I do not get that pitch black look.
For any function or heavy makeup I do not use this as I feel I need more black color to compliment the whole look.
It is very easy to remove as well. I use coconut oil to remove my eye makeup and just a few drops of coconut oil massaged and removed from a cotton pad will remove the entire thing.
Overall, I feel this is a decent everyday use eye pencil.
Long lasting eye pencil.
Variety of colors and great nudes shades available to open up the eyes.
Twist mechanism works fine – no mess.
Not tested on animals.
Stays for minimum 7-8 hours.
The cap is actually a con – it doesn’t fit properly and whenever I take out the eye pencil I find it without it’s cap which is actually annoying and I fear if any dust enters the eye pencil and eventually to my eyes.
Not the blackest black.
No Smudging – it stays put, unless you rub your eyes.
Will I repurchase again: May be – but I will never stop from experimenting with other brands as well.