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Hi Ladies,

Happy National Lipstick Day to you all. I really don’t know when this day was started but from last year I am getting to hear this. So going with the flow, my today’s review is on a Lip-Color by Estee lauder from their Pure Color Envy range. The shade is 340 Strange Bloom.




This lipstick was gifted by my husband to me – he picked this up during his travel to Europe and he did not have even tiny winy idea of what this was. He just saw this on the counter and taught that I use such kind of colours all over my face (He still doesn’t understand it’s blush on the cheeks, lipstick on the lips, eye shadows on the eye lids and so on… he just thinks I apply different colours all over my face) and assuming this products makes me happy he brought it for me along with other Estee lauder goodies.

Indeed, this one has really made me happy and this is the one I reach out whenever I dress up for any function – find out below for the reason.

Company Claims:

I have lost the outer carton of this lip Color. But it comes with a navy blue box with gold letters on it having all the details about the lip color. So I have put here what the company claims as per their website.

  • Wild with color, Wet with moisture, Soaked in vinyl shine.
  • Creamy, moisture-rich formula glides on in one effortless swipe of bod liquid color.
  • Creates fuller lips, smooth and sexy shiny.
  • Doe foot applicator lets you shape and color lips with precise definition.

Price: € 20 for 5.8 ml Tube. In India it must be around Rs. 1700/- to Rs. 1800/- I am not sure.

Availability: Available online and we can buy it from Estee Lauder stores as well. In Bangalore one store is in UB City and the other one is in 1MG mall – Lido Mall.  

My Thoughts: This one is actually a stunner. It exactly does what the company claims. The Color payoff is great. We need to take a small quantity on the applicator and then build on with second coat if required. The Color stays for up to 8 hours including food intake – just a little bit of smudging happens and a slight Color fading happens but it happens evenly. It doesn’t create any patchy look. Also we need to moisture our lips beforehand – though this lip color is well moisturizing, I have tried both the ways i.e. on bare lips and moisturized lips and I feel that a well prepped lips gives us a great flawless look without making the lip Color clinging to the dry patches.

Shade: It is beautiful shade of Maroonish, reddish, magentaaish Color (I know it doesn’t make sense). In the tube it looks more like maroon and in the first coat on lips it looks dark red and sometimes it looks a red mixed magenta. But it belongs to red family.
How I Use: I just take a small quantity of Color on the applicator and apply first as a lip liner i.e. I first apply to the edges of my lips and with the remaining Color I rub all over the lips. I rarely need a second coat.


  • Insane pigmentation.
  • The applicator is great in sculpting the lips.
  • Long lasting Color.
  • Suits Indian skin tone very well – I have tried in on fair, wheatish and dusky beauties as well, it just looks fine.
  • Travel friendly.
  • Non Transferrable once it dries completely and it takes just a few seconds to dry.


  • This is the only con – it dries up very quickly – we need to be swift in applying this Color to our lips.

Will I repurchase again:  May Be – the brand and quality is good but I like to try some other luxurious brand.
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